STILL Menopause Relief is a supplement brand aimed at women 45 to 55 years old. Our first product was a sleep gummy that included THC.
The Problem
There are over 30 million Gen X women entering menopause, with very little education around it. They are frustrated, confused, and need answers about their physical and mental symptoms. They report anxiety and insomnia as their biggest problems.
The Question
Will professional, affluent Gen X women who grew up with Just Say No be willing to try a THC gummy for sleep and relaxation in menopause?
My Role
I created the brand, sourced the product and packaging, designed the logo, created and monitor the Facebook group, and animate the educational videos. My stakeholders and customers are the women who buy the products. I don’t make a product without their input. They give feedback through questionnaires on Facebook and reviews on the site.
The timeline was January 2024 to December 2024, with continued sales through the present.
Percentage of Women with Common Symptoms of Perimenopause
Numbers from The North American Menopause Society (NAMS) – Provides clinical research on menopause symptoms and prevalence
Avatars of Potential Users
Product Development
After surveying the 11,000+ person Facebook group, we started moving forward with a gummy to combat insomnia and anxiety. We contacted dozens of manufacturers for samples and began formulation on a gummy with THC, melatonin, and ashwagandha.
We presented testers with lo-fi studies of bottle designs.
Final bottle design for STILL Relaxed
Six months later, we followed a similar path with STILL Serene, a sleep gummy without THC.
Final Bottle Designs for STILL Relaxed and STILL Serene
The STILL Serene non-THC gummy is now sold on Amazon. To get prime placement, A+ content, and the Buy Box, I trademarked the logo and gained brand registry.
Wireframes and Lo-Fi Web Design
We want the website mainly for email capture and product sales. As we continue to add YouTube education videos, we will fill out the education tab. Note the carousel of reviews on the home page and the embedded Instagram feed in the footer.
Continuation of Home page (left) and Mobile design (right).
Animated Lo-Fi Mockup in Figma
Final Website
The sight was designed and hosted on SquareSpace, with the orders taken on Shopify. Because the product contains THC, Shopify will not process the payments. A third party handles the credit card charges.
